Marketing Specialist (English) bij HZPC Holland  Open

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Over de functie

Even greener! You hadn’t previously considered the potato to be a particularly sustainable choice. Not until you started at HZPC as a Marketing Specialist. Now you know that the potato has a very small ecological footprint - compared to rice or wheat, for example - and that this is now becoming even smaller through the breeding and selection of extra-sustainable varieties. In this way, HZPC ensures that potatoes have even less impact on the environment. And how cool is it that with your marketing knowledge and experience you can contribute to this sustainability and translate this knowledge to HZPC’s customers. 

It’s Wednesday afternoon; together with your colleague from R&D you are looking at the results of one of your potato varieties. For a while there have been doubts about whether you should continue with this variety. The analyses show that the yield is lower than in previous years, but the weather conditions were also not optimal. The feedback from Sales is predominantly positive, but you would like to assess the variety on location. That is why you are leaving for Spain next week. There, together with the grower, you will look at sales (versus total yield) and make an estimate for the coming years. It is part of the portfolio you are building. This is marketing at a completely different level; the department is rock-solid and is ahead of the game internally when it comes to the transition to a market-driven organisation - because that is what we want to be. Together with your colleagues, you perform analyses that contribute to being able to make the right choices. The recently developed customer surveys are also important for this. Every day offers great challenges and you tackle them with energy and enthusiasm.

Permit us to introduce ourselves first:
HZPC, founded in 1898 and rooted in the Netherlands, has grown into a global market leader in innovative breeding, seed potato trading and concept development. Our ambition is to achieve sustainable growth. We work with innovative potato varieties optimised for local growing conditions. In doing so, we share knowledge and offer solutions that dynamically respond to climatic, cultural and commercial challenges. With 400 colleagues in 16 countries and over 90 more countries that we export to, we contribute to the availability of responsible food for millions of people worldwide.

Who are we looking for?
Our marketing team is looking for a new colleague: a Marketing Specialist. You are keen to take up the challenge with us, have sharp analytical skills and are familiar with carrying out market and customer research. You add value to the commercial process, helping to achieve HZPC's strategic objectives. You have experience in preparing product portfolios and you bring with you the necessary marketing knowledge and expertise. 

As a Marketing Specialist

  • You are results-oriented; you constantly strive to meet or exceed expectations. You set your goals and achieve the desired outcome.
  • You are data-driven; you are strong in analysis and in interpreting and presenting statistical data.
  • You make the right call when it is time to make a decision, considering all available information and alternatives.
  • You substantiate your decisions with clear and well-thought-out arguments.
  • You use your direct and indirect strategies to influence the behaviour of others, and have convincing and cogent arguments to this end.
  • You are customer-oriented; you strive for high customer satisfaction and good customer relations.



Naturally, we are primarily looking for a Marketing Specialist who fits our profile in terms of character and motivation. In addition, our ideal candidate has:

  • A completed Higher Professional or University education with a marketing specialisation. 
  • Extensive experience as a data-driven Marketeer, preferably in an international environment.
  • Demonstrable experience with marketing data analysis and tools.
  • Willingness to travel.
  • An excellent command of the Dutch and English languages.

Do you recognise yourself in the above points? Then you just might be our new Marketing Specialist. 

Who do you work with and for?
Our marketing team is based at the head office in Joure. It is a dedicated multidisciplinary team consisting of several marketing specialists, product specialists, customer care manager and product developers. You also have extensive contact with colleagues abroad who handle marketing for locations there. You will report to the Senior Head of Marketing.

Feeling enthusiastic and curious to know what we can offer you? Then take a moment or two to find out more about this unique position, below. 

So what do you do during a working day?

  • You enable data-driven decision-making by conducting market, competition and customer research in the seed potato sector - this will also keep you abreast of developments and trends.
  • Together with the business controllers, you analyse the product portfolio for market opportunities, risks and profitability.
  • You set up pricing models for new varieties.
  • You create marketing plans for successful introductions of new varieties.
  • You look for new services that complement the products and services we offer.
  • Together with Sales, you identify customer and market needs.
  • You work closely with the Product Specialist; you identify and advise on the customer benefits of our products.


This is what you can expect from us

  • An international environment that encourages collaboration, business process effectiveness and data-driven decision-making.
  • A salary between €3684 and €5993, grading based on knowledge and experience.
  • Good fringe benefits, including a thirteenth month, non-contributory pension, travel allowance and a home office allowance.
  • The chance to continue pursuing your personal development.
  • A 1-year contract with the intention of converting to an open-ended contract thereafter.
  • The ability to work partly from home or another location.

Feeling enthusiastic after reading about this vacancy, and keen to work in an international organisation with this mission; to develop responsible food for the world's population with innovative products and services? Yes? Then don't hesitate and apply to us for the position of Marketing Specialist. For questions about the position and/or the procedure, please contact Ingrid Boekema (Recruitment Consultant Effectus-HR) on telephone number +316-15208859.

We are working consciously and in full confidence with Effectus-HR to fill this vacancy. That is why Effectus-HR has been granted exclusivity for this vacancy. Acquisition in response to this vacancy is therefore neither necessary nor desired.


Ingrid Boekema

Consultant Effectus-HR

Hey! Ik ben Ingrid! Heb je interesse in deze functie? Ik kan jou alles vertellen over deze leuke functie bij dit mooie bedrijf. Ik ga graag met jou een persoonlijk gesprek aan om samen te ontdekken waar jouw kracht ligt en of dit de juiste baan voor jou is. Ik hoop je snel te spreken. 

Bel Ingrid Nu!

Vacature kenmerken

  • 36 - 40 uur
  • HBO

Over HZPC Holland

  • 8501 XG Joure
Bekijk op Google Maps

Op dit moment...

Wordt deze vacature door 5 mensen bekeken.